Hello! magazine in Pakistan

ISLAMABAD - Agence France-Presse

AP photo

The celebrity and lifestyle magazine Hello! is to launch its Pakistan edition next month with publishers promising to be “socially responsible” in a country troubled by Taliban insurgency. Hello! Pakistan will cover all areas of lifestyle, and entertainment from cuisine, culture and the arts to fashion, chief executive officer and publisher Zahraa Saifullah told a news conference.

The magazine, published in more than 100 countries, is to be edited by Mehvash Amin, a graduate from Pakistan’s Punjab University. “Hello! Pakistan focuses on combining the best of what the country has to offer along with exclusive international content,” she said.