Messi annoys Drogba in new Turkish Airlines ad
Istanbul - Anadolu AgencyTurkish Airlines has recruited two global football superstars - Chelsea's veteran striker Didier Drogba and Barcelona forward Lionel Messi - for its new advertisement campaign, titled "Widen Your World."
According to a statement released by Turkish Airlines on Nov. 14, the advertisement, the last in a series of three, aims to entice spectators via EpicFoodMap.com.
Turkish Airlines will start a new contest alongside the advertisement, in which passengers will upload photos of their favorite world foods and then have a chance to win a trip to the locations shown in the advertisement.
Drogba and Messi will open the contest with their favorite meals on Nov. 18 and aim to inspire passengers to take part and go on voyages to new locations.
Bearing the advertising agency Crispin Porter & Bogusky's signature, the advertisement can be seen in every part of the world where Turkish Airlines flies.
The campaign can be followed on the #widenyourworld and #epicfood hashtags on Twitter.
Turkish Airlines General Manager Temel Kotil said they were proud of this strategic partnership and expressed satisfaction with Drogba's involvement in the Turkish Airlines family.
"The U.K. and African markets are markets we care about. Drogba is not only a football icon in England, he is also a philanthropist to whom we pay tribute for his efforts via the Didier Drogba Foundation. That's why we chose him as the face of Turkish Airlines' brand," Kotil said.