The Met Collaborates with TikTok
The Metropolitan Museum of Art in New York has collaborated with TikTok, a short video platform, to launch an official account. To celebrate its debut on the global short video platform, The Met introduced art contests on TikTok in an effort to spark new creativity inspired by artworks in The Met collection. The effort will encourage millions of TikTok users worldwide to discover the museum’s exhibitions and its collection of 5,000 years of art from around the globe.
TikTok will kick off the global collaboration through a series of campaigns in global markets including the United Kingdom, France, Germany, Turkey, Poland, Spain, Japan, Korea, Malaysia, Indonesia, Singapore, Vietnam, Thailand, the Philippines, Mexico, Brazil and others.
“As a global cultural institution, The Met’s mission is to engage audiences with art from our collection of over 1.5 million objects spanning over 5,000 years of human history – and there is no better place to go than one of the world’s fastest-growing social media communities,” said Kenneth Weine, vice president and chief communications officer at The Met.
“TikTok allows users to showcase and consume the world’s creativity, knowledge and moments that matter in everyday life and is committed to building a community by encouraging users to share their passion through their videos,” said Blake Chandlee, head of global brand partnerships at TikTok.
Started on April 25, the #SaluteToClassics challenge together with a campaign-special sticker album was launched in select countries, where users are invited to showcase their best imitation of an artwork scene or act like art figures.
This global challenge offers a prize of an all-expenses-paid, five-night trip to New York and the chance to be among the first to visit the spring 2019 Costume Institute exhibition, “Camp: Notes on Fashion.”