Domestic furniture should be promoted by TV shows and movies: TESK President
A scene from the Turkish series "Muhteşem İkili" (The Great Duo).
Confederation of Turkish Tradesmen and Craftsmen (TESK) President Bendevi Palandöken has said that Turkish television series and movies should use more domestic furniture on sets for publicity and the two industries should cooperate to increase exports.
Palandöken said Turkey has reached its goal in tourism by promoting it via screens and this strategy can be implemented to the furniture industry as well.
“With the cooperation of television series and movies industry and furniture industry, exports will increase even more,” he said in a written statement.
“This success of [both industries] should be combined. Our domestic furniture should be screened more in television series and movies,” he added.
Over 100 television series are being produced in Turkey, which is being exported to 156 countries, Palandöken said.
He also stressed that domestically produced furniture are being exported to 179 countries.
“Our furniture industry has foreign trade surplus. It is improving itself and is reaching more countries. The share small retailers get from these credits must increase,” he said, stressing that producers and factories get the most share out of credits.
“As the ones who need these credits the most, the way should be paved for our small retailers to reach these credits,” Palandöken added.