Creativity a must for survival: Doğan chair

Creativity a must for survival: Doğan chair

Creativity a must for survival: Doğan chair

Doğan Holding Chairperson Begümhan Doğan Faralyalı (R) and BBC CEO Tim Davie have attended a panel on ‘Leadership in the Digital Age.’

Doğan Holding Chair Begümhan Doğan Faralyalı has said conventional media outlets need to keep up with today’s high-creativity environment to survive.

“Creativity is a must to survive,” she said during a Leadership in the Digital Age panel session at the Great Creativity Fest in Istanbul, where BBC CEO Tim Davie, Vestel CEO Turan Erdoğan and Lord Howe from the U.K. Health Ministry exchanged ideas.

Giving the example of the whirlwind created by South Korean singer PSY with his song “Gangnam Style,” Doğan Faralyalı said up-and-coming figures were no longer dependent on big media companies, which made being famous or creating a brand with a video possible, while forcing conventional media to adjust itself just to stand pat.

The youth of today also quickly become bored but want to assume more responsibility, something that pushes leaders of the digital age to become more democratic even if the core values of leadership will remain same, she said.

She also said companies were struggling to feed Turkish people’s openness to technology as they tend to invest in hardware rather than software.