Sharapova named as Porsche’s ‘brand ambassador’
Russian tennis player Maria Sharapova poses next to a Porsche 911 in Stuttgart, southern Germany, on April 22, 2013. Sharapova will be the first global ambassador for German car manufacturer Porsche. AFP PHOTO / FRANZISKA KRAUFMANNGerman sports car maker Porsche AG said it agreed to a three-year endorsement deal with Maria Sharapova on representation of the brand as part of a global communications campaign.
The 26-year-old tennis star will be ‘brand ambassador’ of Porsche which also supports German women’s national team and the Porsche Talent Team Germany.
“She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars”, as Matthias Mueller, CEO of Porsche AG, explained in today’s introduction of the partnership. According to Mueller it was not easy to find the right person to be Porsche´s ambassador. “Maria Sharapova is the perfect choice. Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation.”