EU probes Amazon-iRobot deal

EU probes Amazon-iRobot deal

BRUSSELS
EU probes Amazon-iRobot deal

The EU has opened an antitrust investigation into Amazon's $1.7-billion purchase of U.S. robot vacuum maker iRobot over competition concerns.

Brussels said it was probing whether the acquisition would allow Amazon to "restrict competition" and "strengthen its position as an online marketplace provider".

"We are concerned that, by acquiring iRobot, Amazon may use this dual role to foreclose access by iRobot's rivals to its marketplace," EU competition chief Margrethe Vestager said.

"With our in-depth investigation, we will also investigate whether Amazon would use data collected by iRobot to strengthen its position."

The purchase of the maker of Roomba self-operating vacuums, announced in August 2022, aims to expand Amazon's artificial intelligence and smart home ambitions.

Amazon said it continues "to work through the process with the European Commission and are focused on addressing its questions and any identified concerns at this stage".

The EU's announcement comes after Britain's competition regulator approved the takeover last month.