At Istanbul Modern, it’s Your Thursday
ISTNABULThanks to Istanbul Modern’s implementation “Your Thursday,” sponsored by Ülker, 235,000 people have been able to visit the museum free of charge since May 1, 2014.
Visitors took a great deal of interest in the “Your Thursday” implementation at Istanbul Modern, as some 235,000 people have visited the museum free of charge since May 1, 2014, according to Bahar Erbengi, the corporate communication general manager for Yıldız Holding, Ülker’s parent company. “The museums visitors, who consist of only 2,000 on days with an admission fee, increase up to 3,500 on Thursdays when the admission into the museum is free. This increase in the number of visitors strengthens our belief that we are in a right cooperation,” he said.
Erbengi also said Ülker has sponsored the community day on Tuesdays at the Baksı Museum, founded by Prof. Dr. Hüsamettin Koçan in the Bayraktar Village in northeastern Bayburt province. “Every Tuesday we make transportation available from the city center and leave aside funds to make the admission into the museum free. We contributed to 313 people visiting the museum in a month and a half.”
2 million children have been reached
Erbengi noted the Ülker Children’s Art Workshop, which began in 2013, has brought together 13,000 children with art, adding the workshop will be open to the public Sept. 5-6 in a large space at the Contemporary Art Fair in Istanbul.
This year children will learn about the history of art by passing through, observing and experiencing an interactive art history tunnel with eleven stations. They will be provided with an entertaining education, beginning with early cave paintings all the way up to contemporary art. The illustrations used in the area are designs by young illustrator Erhan Cihangiroğlu. In the workshop, children will have an opportunity to experience “spin painting” and freestyle painting, as well as to create collages and murals. Erbengi noted some 2 million children have been reached in these children’s activities conducted over the past eight years and the invested capital was 38 million Turkish Liras.