Turkish Airlines introduces new destinations on Super Bowl night: Gotham and Metropolis
SAN FRANCISCOTurkish Airlines has introduced “Gotham City” and “Metropolis” as its two brand new destinations on Super Bowl night, through commercials in line with its sponsorship deal with Warner Bros Pictures for the upcoming movie “Batman v Superman: Dawn of Justice.”
During CBS’ Super Bowl pregame and postgame program, a commercial starring Ben Affleck as Bruce Wayne (Batman) invited viewers to Gotham City, while another starring Jesse Eisenberg as Lex Luther promoted Metropolis.
“There’s never been a better time to visit our great city,” says Ben Affleck, who will be the new Batman, in one spot.
“Who knows? You may even catch a glimpse of a local celebrity,” the voice says in Gotham City with the Bat signal.
Turkish Cargo, a subsidiary of Turkish Airlines, has also become the official logistics partner of Batman’s Batmobile, and will be responsible for carrying the vehicle to a number of organizations across the globe.
According to the deal, Turkish Airlines will also sponsor the movie’s premiers in Los Angeles and London. It will also launch a contest under the theme of the movie, while the winners will be able to attend the movie’s Los Angeles premier as guests of the national carrier.
The company has also started to offer travel kits, menu cards and customer cards designed under the theme of the movie.
The Super Bowl ad battle starts weeks before the game when brands post commercials or shorter teasers online. This year’s spots were viewed more than 374 million times before kickoff, according to iSpot.tv, a company that tracks video plays and social media comments, as reported by Reuters.
The Denver Broncos beat the Carolina Panthers 24-10 to win Super Bowl 50 and claim the National Football League championship.