Turkcell, Turkish Clubs Union Association sign sponsorship agreement
ISTANBUL – Anadolu Agency
AA photoTurkcell and the Turkish Clubs Union Association have signed a sponsorship agreement in Istanbul to help boost the brand value of Turkish football, according to company executives.
According to the sponsorship agreement, one match every week will be dubbed “Turkcell Match of the Week.” The agreement also aims to increase public interest in football as authorities plan to organize concerts and contests in cities.
“I think that the cooperation between Turkcell and the Clubs Union Association is very significant,” Association President Göksel Gümüşdağ said during a signing ceremony at Istanbul’s Haliç Congress Center. “There are some projects about the match of the week. This is a project we have embraced before. Football needs good things. We will increase the brand value of Turkish football together. Everyone should work on it.”
Turkcell CEO Kaan Terzioğlu said interest in Turkish football was very high. “We have nearly 35 million subscribers. Some 17 million of them have smart phones. When a team scores a goal, Turkcell sends a 90-second video of that goal, and 1.5 million people watch that video. This is a huge figure. Sports is a great source of excitement and the source of peace and happiness in Turkey,” Terzioğlu added.
Emphasizing that Turkcell had been supporting Turkish football since 2002, Terzioğlu said they would continue to support the Turkish National Football Team, the Turkish Football Federation, clubs, the Clubs Union Association and the Turkish Super League.
“Standing by organizations and associations that increase the brand value of Turkey and Turkish football is one of our important objectives,” Terzioğlu said.
Commenting on figures, Terzioğlu said a total of 1.2 million spectators had watched football matches in stadiums in the first half of the season.
“We want stadiums to be packed. That’s why we want to launch the ‘Match of the Week’ project. Every week, we want supporters in one Anatolian province to feel like they are attending a celebration. Our biggest desire is to increase the brand value of Turkish football,” he said.