Lassa Tires officially presents sponsorship deal with FC Barcelona
DHA PhotoFC Barcelona and Turkey’s Lassa Tires have officially presented a sponsorship deal they signed last year that will make Turkey’s leading tire manufacturer the main tire sponsor of the club’s professional sections.
The agreement will run until June 30, 2019, and is a first for Barça, as the club’s professional sports sections (basketball, handball, futsal and roller hockey) have never before shared the same main sponsor, said the club in a written statement.
Since the start of this season, the professional sports sections have been wearing the logo of Lassa Tires on the front of their shirts and have all been known by the same name: “FC Barcelona Lassa,” according to the statement.
The agreement between Barcelona and the Brisa company, Europe’s seventh biggest tire manufacturer, offers Lassa Tires association, image, promotion and hospitality rights, among other benefits.
This deal marks yet another step forward in FC Barcelona’s ties with the Turkish market. Its Facebook account has 2.5 million followers, placing it seventh in the overall ranking, while Istanbul is 20th in the worldwide list of cities, with 550,000 followers on the social network.
The presentation took place at the Ricard Maxenchs pressroom at the Camp Nou, and was attended by FCB President Josep Maria Bartomeu, Vice-President and Marketing and Communication head Manel Arroyo, as well as the captains of each of the professional sections. Lassa Tires was represented by Brisa management board member Hakan Bayman and Yiğit Gürçay, director general of Brisa, which owns the Lassa Tires name and was founded 41 years ago.