City Pop: The soundtrack to Japan’s boom years goes viral
The glamorous soundtrack that accompanied the country’s economic miracle is exploding in popularity decades after its upbeat synths, influenced by soft rock, boogie and soul, first hit the airwaves.
The retro genre is so hot that Canadian star The Weeknd sampled the 1983 track “Midnight Pretenders” on his latest release, and record companies are racing to reissue long-forgotten City Pop vinyl.
“It’s like disco: A nostalgic sound, but also modern,” said Liyanto, a 27-year-old from Indonesia who works for a creative agency, as she danced to City Pop in a Tokyo bar.
“I listen to it when I’m dancing, I listen to it when I’m chilling,” she told AFP.
From its origins in niche online music circles, the revival was amplified by YouTube’s algorithm, which detects when a song is being liked and shared and recommends it worldwide.
The most popular tracks, like Mariya Takeuchi’s “Plastic Love,” have tens of millions of views on YouTube.
The song’s funk bassline and flamboyant brass have the optimistic vibe of “Club Tropicana” by Wham!, but the soaring Japanese vocals tell another story.
“Since the day I was heartbroken, I’ve been living life with day and night reversed,” Takeuchi sings in the track that commenters call a “hidden gem.”
“Why am I suddenly listening to Japanese 80s pop? And why is it so good?” wrote one.
Kei Notoya, a 33-year-old DJ, was hooked by City Pop the first time he heard it at a university party.
He has since collected around 3,000 records, some of which sell out in seconds from his online shop Tokyo Condition.
“Japanese music back then copied a lot of American rock, soul, R&B,” he told AFP. “It sounds fresh, but at the same time, familiar.”
“People who weren’t born can feel the energy, the atmosphere of the 80s and 70s by listening to these songs.”
The buzz has prompted Japanese record companies to upload more of their back catalogue onto streaming services.
But the huge number of “slept-on” songs, ignored for many years, but recently unearthed by music lovers, keeps interest in the genre alive, Notoya said.
He boasts of “new finds every week” in second-hand record shops, and released the compilation “Tokyo Glow” in December.
The music is also popular on TikTok, where fans match their favorite tracks to anime-style sunset illustrations or dance along in 80s clothes.
Nothing lasts forever though, and early trendsetters who started getting into City Pop online in the 2010s are already moving on, St Michel said.
They have “already kind of said clearly, ‘it’s already over for us, we’re moving on to the 90s’.”
“It’s like a race to find what internet crowds will be into. But they’re the ones to decide,” he added.
“That’s the beauty of it.”