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President Barack Obama rolled to re-election and a second term in the White House yesterday with a clear victory over Republican challenger Mitt Romney.Barack Obama brought his sophisticated social media campaign to an emotional climax, proclaiming his victory on Twitter and Facebook just as TV networks were breaking the news. “This happened because of you. Thank you,” he tweeted to his 22 million followers just minutes after the first U.S. network called his victory. “Four more years,” he said straight afterwards, posting a photo of himself hugging First Lady Michelle Obama as other TV networks followed suit and, one-by-one, announced his re-election as the 44th President of the United States. The post was his most
retweeted tweet - 472,000 shares in three hours. The same picture of a happy, serene-looking Obama hugging his wife appeared on the president’s Facebook account and was shared tens
of thousands of times by some of his 32 million fans. Minutes later, Obama tweeted again. “We’re all in this together. That’s how we campaigned, and that’s who we are. Thank you.” Social networks have emerged as key tools in the months-long U.S. presidential campaign, with both Obama and Romney staging major pushes on these popular platforms to draw in supporters. According to Twitter, the election has become the most tweeted about event in U.S. political history, with some 31 million poll-related posts fired out throughout day. When networks called the victory, Twitter went into manic overdrive, with election-related tweets rising to an average of 327,452 a minute.

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