Van Gogh engages senses with new exhibition

Van Gogh engages senses with new exhibition

ISTANBUL - Hürriyet Daily News
Van Gogh engages senses with new exhibition

The exhibition gives a chance to explore the work and life experiences of this prolific artist during the period from 1880 to 1890. AP photo

Over 3,000 digital images of Van Gogh’s most famous works will be presented in a synthesis of traditional art and modern technology display, because of a project led by Turkish Pharmaceutical company Abdi İbrahim.

The exhibition opens at Antrepo 3 today for the first time in Turkey since its premier in Singapore, providing art lovers with an experience above and beyond typical gallery exhibits.

The Van Gogh Alive Digital Art Exhibit, which reflects Abdi İbrahim’s 100 years of innovation since its establishment, uses the avant-garde display of images to redefine the audience’s connection with art. The exhibition aims to heighten all the senses, using light, color and sound to challenge all preconceived notions on how an art exhibit should be. 

Abdi İbrahim, which is building its future on a solid foundation of human resources, technological infrastructure, investments and strength derived from a well-rooted history, will be bringing art lovers together at the exhibition to be held in Karaköy, Istanbul, Antrepo 3 from Feb. 10 to May 15, 2012 and in Ankara Cer Modern between Oct. 15 and Dec. 30.

Van Gogh engages senses with new exhibitionThe frameless art exhibit was created by Australian Grande Exhibitions and reflects the famous artist’s lively and passionately detailed works from 1880 to 1890 through the use of 40 projectors equipped with SENSORY4 high resolution technology on giant screens, walls, columns, floors and ceilings.

Synchronized to a powerful classical score, more than 3,000 Van Gogh images in enormous scale create a thrilling display that fills every available surface - immersing you entirely in the vibrant colors and vivid details that constitute Van Gogh’s unique style.

The exhibition gives a chance to explore the work and life experiences of this prolific artist during the period from 1880 to 1890. Interpret his thoughts, feelings and state of mind during his time in Arles, Saint Rémy and Auvers-sur-Oise, the locations where he created many of his timeless masterpieces.

These works can be seen in hyper-fine detail, with special attention paid to key features, allowing you time to study color and technique. Photographs and video have also been augmented with Van Gogh’s works to demonstrate his sources of inspiration.

Spectacular light show 

Van Gogh Alive uses the Dataton Watchout system, and forty high-definition projectors to create one the most exciting multi-projection systems in the world.

Van Gogh engages senses with new exhibition The system projects huge crystal clear images, so real you want to touch them, onto an array of screen geometry configured to the space. The experience - programmed to be dynamic, informative and visually spectacular - flows through the mass of projectors and merges with digital surround sound, saturating the space in a breathtaking immersive display.

The visitor will venture into an exciting new world, foregoing all preconceived ideas of traditional museum visits, dispelling all notions of tiptoeing through silent art galleries to view masterpieces from afar and changing how the visitor engages with art. A vibrant symphony of light, color and sound, combined and amplified to create what visitors are calling “an unforgettable multi-sensory experience.” 

In an instant, Van Gogh Alive can transport a visitor to another time and place, immersing them in the artist’s world. Adults and children alike, wander throughout the space, exploring the nooks and crannies and engaging with the experience in a manner that transcends traditional installations.