Local ice cream brand set to expand in Far East countries
KAHRAMANMARAŞ - Anatolia News Agency
MADO plans to open its first branch next month in Kuala Lumpur Malaysia.MADO, Turkey’s premier ice cream and cafe chain, is branching out to the Far East, opening a store in Kuala Lumpur, Malaysia, this February.
The company plans to open a total of 12 branches in the region this year and as much as 154
concept stores over the next five years, according to Anatolia news agency.
“Indonesia, Malaysia, Hong Kong, Thailand, South Korea and Singapore are our new markets.
We had made an agreement with this region last year but had not begun exporting. Now the game has begun,” said Mehmet Kanbur, board president of MADO. He outlined that MADO planned to open cafes serving Turkish food and desserts, not just ice cream.
The next market on MADO’s list is China.
“It’s a huge world over there, with an immense population and demand. It is going to be a very
different market for us,” added Kanbur, who also stressed that MADO is in talks with many different countries, even the U.S.
Established in 1850 by Yaşar Kanbur, MADO became a chain in 1991. It has more than 240 restaurants and cafes in Turkey.