Twitter inks largest ever ad agreement

LONDON

Twitter has agreed to ease advertisement access for SMG clients. DAILY NEWS photo / Emrah GÜREL

Twitter has signed a benchmark advertising deal – its biggest ever - with one of the world’s leading advertisement buyers, the Financial Times quoted figures familiar with the matter as saying.

The deal worth hundreds of million dollars with Publicis’s Starcom MediaVest Group (SMG) provides SMG’s clients, which include Procter & Gamble, Walmart, Microsoft and Coca-Cola, access to preferred advertising slots on Twitter, research and data, and new products.

Twitter has recently introduced a number of new advertising products.