RIGHTS > Turkish shampoo ad featuring Hitler stirs protests

ISTANBUL – Hürriyet Daily News

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The commercial shows black-and-white footage of Hitler making a speech dubbed in Turkish.

The commercial shows black-and-white footage of Hitler making a speech dubbed in Turkish.

A shampoo commercial on Turkish television has drawn protests from Turkey’s Jewish community for using Adolf Hitler to promote the product.

The Chief Rabbinate of Turkey issued a press statement yesterday to condemn the commercial and protest the company.

“Despite the discussion we had with the owner of the advertising agency in which we shared our sadness and disappointment, we regretfully noticed that the commercial in question still appears in the media,” read the statement. “We would like to make a reminder once again that it’s totally unacceptable to make use of Hitler – the most striking example of cruelty and savagery in history, who caused the death of millions of people with his perverse mentality and twisted ideology – in order to make a difference or raise awareness in a commercial. We reprimand this mindset and emphasize the importance of a public apology in order to repair the damage that this commercial has caused to society’s conscience.”

The commercial shows black-and-white footage of Hitler making a speech dubbed in Turkish with German subtitles. “If you are not wearing female clothes, do not use shampoo for women. Here it is. If you are a man, you have to use this shampoo. Real men use it,” Hitler says in promoting the shampoo which the company claims was produced for the special needs of men.

Using Hitler, who massacred more than 6 million people – most of whom were Jews – in an advertisement for any reason is categorically unacceptable, Chief Rabbi İshak Haleva said.

“This is beyond all ethics, as well as a huge insult to human rights,” Haleva said in a written statement. “We believe and expect that the necessary sensitivity will be shown and that a correction will be made soon.”


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Notice on comments

The Prisoner

3/27/2012 10:47:35 AM

Obviously the ad company don't read the HDN. The ad is still being broadcast! To all those who see the ad as a joke, genocide and mass murder are not funny! In these appalling times where people are targeted by race, religion or colour this ad is bad


3/26/2012 11:36:03 PM

I am Turkish. I am deeply offended by this ad. Hopefully, this company will lose customers and go out of business. Further, Turkish media should not allow the image of Hitler for any commercial purpose. This ad is a crime against Turkishness.

B Medic

3/26/2012 11:03:53 PM

This is what you get when people only learn about their own country's history in school and learn little or nothing about what has happened in the rest of the World.

Jake Mihou

3/26/2012 8:05:53 PM

As an American Jew who would have been quite eligible for a one-way ticket to Auschwitz I believe this is just done as a joke and it nearly mocks Hitler anyway. Jews need to stop being so sensitive and lighten up. It is a joke.

Jeff Howison

3/26/2012 6:53:18 PM

RTUK would have banned the advertisement if Hitler was smoking a cigarette.

mara mcglothin

3/26/2012 6:27:59 PM

You cannot legislate bad taste! If you yell fire in a crowded theatre, it is okay, BUT you must be prepared to face any repercussions for your actions. Boycott the product. Simple SPOT ON PRISONER -NO FUSS NO MUSS

Jake Mihou

3/26/2012 5:21:06 PM

They should lighten up, it was done as a joke. Monty Python used Hitler footage to make a joke and no one got upset


3/26/2012 11:57:27 AM

I wonder what RTUK ( Radio and Television Supreme Council ) is doing about this commercial... and I wonder ""if Hitler was the only "MAN?!" that could be found in the human history to be shown by the genius minds in the advertising agency...

The Prisoner

3/26/2012 11:40:23 AM

@Nadri, it is not for the goverment to step in. In a democratic country consumers will make up their own mind and boycott the offensively promoted product.

Red Tail

3/26/2012 9:51:13 AM

What is the twist or angle of this ad? I can not really see the connection between Hitler and schampoo. The story has been mentioned in most Western newspapers this morning so I am not sure this is very good PR. Or maybe it is very good for the firm?
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