Turkey’s Ramsey sponsors Liverpool football club
LIVERPOOL - Anatolia News Agency
Ramsey Board Director Hüseyin Aydoğan (C) is flanked by Liverpool Director Philip Nash (L) at the Champions League Cup. AA photoRamsey, a local men’s fashion brand, signed a clothing sponsorship agreement with Britain’s Liverpool football club yesterday.
Chairman of Ramsey’s Executive Board Hüseyin Doğan and Finance Director of Liverpool Club Philip Nash signed the agreement in a ceremony held at the Anfield Road Stadium of Liverpool. The agreement will be valid for three years, with an optional one year extension.
“Liverpool is a legendary team that has big goals, that never gives up and communes with its fans. We too, have big goals. We desire to develop our brand in the international markets and spread to the [whole] world. We will never give up on this,” said Doğan.
The value of the Ramsey brand and the collection, along with the “zero weight” technology used in the products was an important factor in making the deal happen, he said.
“We hope to bring luck to the Reds,” he said.
One billion people will see the Liverpool players dressed in Ramsey clothing at the Federation Cup final, Nash said.
“We are aware that [Ramsey] is a very good brand. We push for Ramsey to become a familiar firm in the international arena. It is important for us that our players look stylish. We think that Ramsey’s products suit us,” Nash said.
Global fashion giants like Dolce & Gabbana and Harvey Nichols have previously signed clothing sponsorship deals with the legendary football club.
Players of Liverpool football club, which will face another British football giant Chelsea for the final match, will wear specially-tailored Ramsey suits.
Ramsey has become the latest Turkish brand sponsoring one of the world’s best football clubs. Turkish Airlines, Turkey’s national flag carrier had signed sponsorship deals previously with Britain’s Manchester United and Catalonia’s Barcelona, which are arch rivals at home and at the European football championships.
Doğan said that they are in to talks to sell Ramsey products designed for Liverpool at the club’s official stores and at Ramsey’s stores in Turkey.
Ramsey has at 45 sales points in 16 countries.