‘Turkey: Home’ campaign in tourism
ISTANBULA press conferences was held Jan. 23 to provide information about the progress of the “Turkey: Home” campaign, which was launched by the Culture and Tourism Ministry for Turkey’s promotion abroad.
The campaign includes a detailed digital and social media campaign as well as newspaper, magazine and open air advertisements all around the world.
At the conference, Culture and Tourism Ministry Undersecretary Haluk Dursun said the project, which was initiated last year, should be supported by all of the country’s organizations and sector representatives.
He said 2015 was the “Turkish Year” in Belgium and they were working to form a promotion, culture and arts channels with the project.
He said the world’s most comprehensive peace conference would be held in Istanbul and also provided information about the projects in Topkapı Palace.
Dursun said they would organize a special Turkish coffee exhibition at the palace in the coming months and Turkish coffee culture would be displayed there.
Culture and Tourism Ministry Director General for Promotion İrfan Önal said projects have been continuing for one and a half years focusing on developing new culture and tourism strategies.