Startup unveils ‘car of future’ for $45,000

Startup unveils ‘car of future’ for $45,000

LAS VEGAS-Agence France-Presse
Startup unveils ‘car of future’ for $45,000

A Chinese startup unveiled its vision for the automobile of the future on Jan. 7, promising to deliver an “intuitive and intelligent” car to global markets starting next year from around $45,000.

The electric-powered concept car shown by Byton at the Consumer Electronics Show in Las Vegas is touted as a computing device on wheels, equipped with a “digital” lounge featuring a panoramic display acting as a hub for navigation, entertainment and even monitoring the health of its occupants.

Backed by more than $200 million from investors including Chinese tech giant Tencent, Byton -- whose name was chosen to suggest “bytes on wheels” -- is among the latest entrants to a crowded field of startups and established players looking to emulate Tesla in the race for a new kind of vehicle which can be adapted for autonomous driving.

“This is a product which is tailor-made for the future, which is autonomous and shared,” said Daniel Kirchert, president and co-founder of the Nanjing-based startup.

Byton, led by former executives from Tesla, BMW, Apple and Google, said it expects to launch in China by 2019 and in the U.S. and Europe by 2020.

start up, unveil, Chinese