ARTS & LIFE
The most controversial list ever
Imagine eating about 3,000 meals over the course of seven years, including two years thinking, revisiting, rethinking, filtering, ranking all the restaurants you’ve visited, compiling a list titled “The 99 Best Restaurants in London” and publish it saying, “I hope you disagree with it!” This is exactly what Jonathan Nunn did. Nunn is the founder and co-editor of the Vittles Substack and magazine, which features objective restaurant critics and food culture articles. Vittles itself has started being an alternative guide to the eating world in London, the authors paying for their meals, never accepting freebies and greatly focusing on the outskirts of the city, going beyond central London, quite unlike most existing guides. Vittles itself was born from the urge to be controversial, pretty much like an antidote to the PR manicured, sponsor-supported establishments, in quest for bringing the small enterprises unseen by the mainstream media. Naturally, the “99 Best” list turned out to be very controversial against the gastronomic establishment.