E-commerce on rise in Turkey

ISTANBUL

Doğan Online’s hepsiburada.com, a leading local e-trade portal, sells over 1 million goods a month and the company is expected to reach 1 billion Turkish Liras ($500 million) next year, said chairwoman, Hanzade Doğan Boyner, who also chairs Doğan Gazetecilik.

“A rise in our profitability is quite good. We sell more than 1 million goods a month and our turnover has increased by more than 50 percent,” Doğan Boyner said at the Webrazzi Summit 2013 in Istanbul yesterday. She noted that hepsiburada.com was the biggest e-commerce company in Turkey, adding that there was much higher potential for this sector in the country. Doğan Boyner stressed that they cared about competitiveness but quality of service came first.

Doğan Boyner stated that they were in a more aggressive investment period.

“E-commerce has a small share in Turkey. We, as the biggest sector player, carry certain responsibilities as a result. Maybe we are late for some investments. But I believe that we will contribute to the growth [of the sector] with [the advent of] our new aggressive investment strategy,” she said.