Dr Oz takes part in Turkish Airlines’ ‘Five Senses’ campaign
NEW YORK - Anadolu Agency
Turkish Airlines has cemented its global brand power by collaborating with Turkish-American cardiothoracic surgeon Dr. Mehmet Oz, who is widely known for his television program The Dr. Oz Show, which has won several Daytime Emmy Awards.
As part of Turkish Airlines’ recent campaign “Five Senses,” Dr. Oz starred in the Turkish flagship carrier’s latest commercial broadcast on Feb. 4 during the American football league’s final game this year, Super Bowl LII.
“As the airline that flies to more destinations than any other, Turkish Airlines is our top global brand,” Dr. Oz told Anadolu Agency in an exclusive interview.
“The commercial during the Super Bowl was an amazing success. It was followed by millions on television and social media,” he said.
More than 110 million people in the United States tuned in to watch Super Bowl LII this year. The commercial, which was released during the early first quarter of the game, was also viewed 15.2 million times on YouTube and more than 700,000 times on Facebook with thousands of likes and shares in less than a week.
“There is a world of miracles inside our bodies,” said Dr. Oz during the 90-second commercial, aboard a Turkish Airlines airplane, while he highlighted the five senses of the human body.
“It is a commercial that tells us how we see, hear, smell, taste and touch. For example, our eyes can see 10 million shades of color,” he said.
“The commercial also tells us how rich and vivid we perceive the world through our five senses. But, more importantly, how important it is to understand our power when we look inside ourselves,” said Dr. Oz.
The commercial shows people looking up at the sky in Sweden to see the vivid colors of the northern lights and an individual swimming with whales in the ocean, hearing their unique sounds.
“Our noses can distinguish more than a trillion scents,” Dr. Oz said in the commercial, as he walks through the five-century-old Grand Bazaar in Istanbul, where thousands of different spices are sold.
“It is an incredible honor to be part of the Turkish Airlines ‘Five Senses’ campaign. We have been working on it since [last] July,” said Dr. Oz, noting that the commercials were shot in Turkey, Sweden, the Americas, Asia and the Middle East.
There will be five more commercials released within the “Five Senses” campaign, he added.
During Super Bowl LI in February 2017, 111 million U.S. viewers saw Oscar-winning actor Morgan Freeman star in a Turkish Airlines commercial.