Plays staged at the Istanbul Metropolitan Municipality’s City Theaters will be viewed by the passengers of the Turkish Airlines, as part of a new campaign to promote Turkish theater to the world.
In the first stage, six plays including one for children will be delivered to Turkish Airlines within 60 days.
The protocol that will be signed by the Istanbul Municipality and Turkish Airlines was approved unanimously on June 28 by the municipal assembly.
In line with the protocol, the municipality will record the plays and deliver them to Turkish Airlines. The plays will be recorded with up to seven cameras in order to give passengers a “more authentic theater experience” as they watch on their seat’s in-flight monitors.
In addition, Turkish Airlines will screen the plays with English subtitles for the next five years. It will also be engaged in promotional and advertorial activities at least three times a year with the contribution of theater artists.
The Istanbul Municipality will also have the option of increasing the number of dubbing and subtitle languages to 12, which is Turkish Airlines’ maximum language limit.