ISTANBUL - Hürriyet Daily News
The representative of advertising agency M.A.R.K.A, which produced a shampoo commercial using Adolf Hitler to promote their product, said they stopped running the commercial due to society’s intense reaction.
Company owner Hulusi Derici told the Hürriyet Daily News
they stood behind their commercial, but decided to stop running it after the backlash.
“If Mustafa Kemal Atatürk
was giving a speech instead of Adolf Hitler in the commercial, people would to react as if we were mocking him. When it is Hitler, they say we are promoting [him],” Hulusi Derici told the Daily News yesterday.
Derici said the ad was making fun of Hitler and not praising him.
The commercial has drawn protests from Turkey’s Jewish community for using Adolf Hitler to promote the product. The Chief Rabbinate of Turkey issued a press statement to condemn the commercial and protest the company.
The commercial shows black-and-white footage of Hitler making a speech dubbed in Turkish with German
subtitles. “If you are not wearing female clothes, do not use shampoo for women. Here it is. If you are a man, you have to use this shampoo. Real men use it,” Hitler says in promoting the shampoo which the company claims was produced for the special needs of men.