Turkish paint producer DYO makes huge investment in powder coating market

MANİSA – Hürriyet Daily News

Yaşar Holding Chairwoman İdil Yiğitbaşı (2nd L) speaks during a press conference.

DYO Boya, one of the leading paint producers in Turkey, owned by Yaşar Holding, has opened a new plant to produce powder coating in the Aegean province of Manisa. The plant was opened with an investment that will reach 25 million Turkish Liras when the project term is completed. 

DYO Boya aims to be one of the arbiters in the powder coating market dominated by foreign companies, as Turkey is the 3rd largest producer in Europe after Italy and Germany. The company targets European, the Middle Eastern, Russian and Northern Africa markets.

The new plant was built on a 10,000 m2 area in Manisa’s Turgutlu Organized Industrial Site and its production capacity will be 6,000 tonnes a year. The capacity is planned to reach 20,000 tonnes at the end of 2017.

Powder coating is used in many industrial areas, such as household appliances, architecture, metal products, production machines and the automotive sector.

DYO Boya, which is the founder of the paint industry in Turkey, is the leading company in the sector with its total sales covering all sub-markets with continuing growth, Yaşar Holding Chairwoman İdil Yiğitbaşı said during the opening ceremony.

Yaşar Holding’s Paint Group CEO Mehmet Aktaş said Turkey needs to improve its industry and raise the rate of production in order to increase national income, underlining Yaşar Holding has effectively contributed to the country’s industrialization process.

The general manager and vice president of DYO Boya factories, Serdar Oran, told journalists during a press conference that powder coating is more eco-friendly, as it is more efficient and has a greater ability of recycling than other paint products, producing less waste production.

DYO Boya has decided to invest in powder coating in response to increasing demand from customers.

President of DYO Boya Ahmet Yiğitbaşı said the plant will reach its goal in the near future and contribute to the group’s turnover, which reached 1.1 billion liras in 2013 with a 20 percent growth.