Turkey’s Hepsiburada.com launches R&D center to boost innovative, local e-commerce solutions

ISTANBUL - Doğan News Agency

Hepsiburada.com, the largest e-commerce platform in Turkey and the surrounding region, has established a research and development (R&D) center in Istanbul to boost innovative and indigenous solutions. 

The new R&D center will offer technological support to Turkey’s rapidly growing e-commerce sector, the company said in a statement on April 24. 

Hepsiburada.com, which was established in 1998 and is owned by the Doğan Group, aims at developing innovative projects which will make a key contribution to the online shopping ecosystem, it added. 

“I believe we will make a significant contribution to our country’s digital transformation through our newly launched R&D center. We will help all e-commerce stakeholders, from top brands to SMEs, to digitally transform themselves through this center,” said Hanzade Doğan Boyner, executive chairwoman of Hepsiburada. 

She said the company would continue to create firsts for the sector. 

The R&D center, which opened in central Istanbul in early April, is set to hire 150 people by the end of the year. New solutions which will meet the needs of millions of online shoppers are expected to be developed in the center, which will use the latest digital technologies, including artificial intelligence, metadata and cloud computing infrastructures with unlimited scales, according to the statement.

Hepsiburada CTO Mittu Sridhara said the company works on projects which will enable all retailers to grow their businesses in a digital platform. 

“We hope to create a fertile environment for universities, Turkish software developers and engineers to develop new ideas in a cooperative manner,” he added. 

The Abraaj Group, a leading investor operating in global growth markets, acquired a minority stake in Hepsiburada.com in 2015.