Turkcell develops app for Istanbul Modern visitors

ISTANBUL – Anadolu Agency

Turkcell has developed a mobile application for visitors to the Istanbul Museum of Modern Art that will guide them during their tour of the art space.

Those who download the museum app and activate the Beacon icon will be able to access written and visual information about the artwork they see, their current location, the gift store and the restaurant in the museum.

Turkcell has been the communication and technology sponsor of the Istanbul Museum of Modern Art since 2012, a press statement from the company said.

Turkcell CEO Kaan Terzioğlu said the app was a first for Turkey and one of the few examples in the world.

“We are working to serve our country in the fields of education, sports, culture-art through our technology and expertise. Within the framework of the sponsorship of Istanbul Modern, we developed an app for iOS and Android devices. Now we are moving this cooperation into a new dimension by breaking new ground. We have introduced Turkey’s first Beacon-integrated museum application thanks to this app. From now on, Turkcell technology will guide visitors at Istanbul Modern,” Terzioğlu said in a statement.

Oya Eczacıbaşı, chair of the Istanbul Museum of Modern Art, said the app would enable visitors to acquire greater knowledge about artwork and their creators and understand the imagination of artists.