LEADING NEWS SOURCE FOR TURKEY AND THE REGION

YOUR LIFE STYLE > New collection from Boa comes with naval theme

MELİS ALPHAN ISTANBUL- Hürriyet Daily News

Eco-friendly Turkish fashion label Boa features illustrations and graphic details with a focus on social responsibility. The products are designed to become a part of everyday life, produced with 100 percent eco-friendly fabrics. The latest collection of the brand is a special line which uses 100 percent bamboo fabric

Print Page Send to friend »
Boa has a contemporary approach to fashion through graphic arts. All designs in collections are hand printed with water-based dyes. AFP photo

Boa has a contemporary approach to fashion through graphic arts. All designs in collections are hand printed with water-based dyes. AFP photo

Boa Studio was created in 2007 after two cousins born on the same day, Sena Çevik Z. and Seray Cengiz, made a single decision one night.

Çevik is an artist and graphic designer, whereas Cengiz is a brand and design manager.

The pair had long dreamed of starting an eco-friendly fashion label which featured illustrations and graphic details. One day they decided to make the leap and the label Boa was born.

The name “Boa” comes from the cousin’s star sign. Boa, the Turkish for Taurus or Bull represents the girls’ shared love for the planet and the universe as well as the rare chance of cousins being born on the same day.

Boa Studio is currently based in Istanbul, Turkey, a country which is among the top producers of organic cotton.

All design production is done in a family-owned factory with a focus on social responsibility.

For everyday life
The products are designed to become a part of everyday life, produced with 100 percent eco-friendly fabrics.

Besides being an eco-conscious label, Boa has a contemporary approach to fashion through graphic arts.

All designs are hand printed with water-based dyes.

Boa’s latest collection is a special line which uses 100 percent bamboo fabric, one of the best-known sustainable fabrics.

Bamboo fabric is known for its softness and boasts strong absorbency and anti-microbial properties, though the chemical process to make bamboo rayon destroys any anti-microbial quality. That makes bamboo 100 percent ecological.

The collection, named “Underwater by Boa,” is decorated by a series of drawings all with a sea creature theme.

The colors of the collection are coral, sand and navy blue to signify sea life.

“Boa Recycle” is one of the brand’s responsibility projects aimed at collecting and reusing trash.

Collecting waste fabrics
During the production stage, they collect the waste fabrics and then transform them with friends.
Boa targets contemporary fashion stores, designer boutiques and eco-boutiques as its points of sale.
Currently, the label can be found in major designer stores and boutiques in Turkey, displayed among the most famous local and global designers.

Boa also made its first international deal with eco-boutique Wertvoll in Berlin and Suss Organic in Kuala Lumpur.

May/18/2012

PRINTER FRIENDLY Send to friend »

MOST POPULAR

AcerPro S.I.P.A HTML & CSS Agency