Netflix localizes in Turkey
REUTERS photoNetflix has launched a localized service in Turkey, rolling out a Turkish-language service, dubbing or subtitling the bulk of its programming in the territory to serve audiences.
Netflix said that it also signed an agreement with its first local telecommunications partner, mobile provider Vodafone, and was already working with Turkish TV manufacturer Vestel, in a written statement on Sept. 22.
Hollywood movies, top TV shows, Turkish titles, documentaries, independent films, stand-up comedy and a wide range of kids’ titles are now available to watch instantly on Netflix, with over 80 percent of the content already dubbed or subtitled in Turkish.
Later in October Netflix will also start a broad partnership with Vodafone in Turkey, according to the statement.
“Turkish people are great storytellers with their hugely popular and internationally recognized Turkish dramas and Netflix aims to become one of its most vocal ambassadors,” said Reed Hastings, co-founder and chief executive officer of Netflix.
“We’re delighted to offer a more localized Netflix in Turkey that will continue to grow with both our Netflix Original titles and licensed content from here and elsewhere.”
Turkish drama is one of the most loved genres globally and Netflix has a strong slate of Turkish titles streaming in Turkey such as movies “Güneşi Gördüm” (I Saw the Sun), “Kelebeğin Rüyası” (Butterfly’s Dream) “Recep Ivedik 4” and “Düğün Dernek” (Wedding Association) 1 & 2, as well as a number of popular Turkish TV series, noted the company.
Netflix series now available with Turkish subtitles and dubbing include such global phenomena as “House of Cards,” “Stranger Things,” “Narcos,” Marvel’s “Daredevil” and “Jessica Jones” and “The Get Down,” award-winning documentaries “Making a Murderer,” “Winter on Fire” and “Chef’s Table,” and original films such as Adam Sandler’s “The Do-Over” and “Ridiculous 6.”
Upcoming original series include Marvel’s “Luke Cage” on Sept. 30, “Gilmore Girls” and “The Crown,” as well as original films “True Memoirs of an International Assassin” starring Kevin James, Christopher Guest’s ensemble comedy “Mascots” and “War Machine” starring Brad Pitt.
In addition to Netflix originals, members in Turkey can also enjoy previous full seasons of iconic American shows such as “Suits,” “Gotham,” “Arrow” and “Breaking Bad” and U.K. series “Sherlock” and “Peaky Blinders,” according to the statement.