Hürriyet represents composite media, says chairwoman Vuslat Doğan Sabancı
Kai Diekmann (1st L), Béatrice de Clermont Tonnerre (2nd L) and Vuslat Doğan Sabancı (2nd R) attend a panel moderated by Ertuğrul Özkök. Hürriyet photo by Murat ŞakaHürriyet Dünyası (Hürriyet World) represents a composite media entity, reaching 70 percent of Internet users in Turkey with a number of newspapers, supplements, and websites and through mobile phones, tablets and social media applications, said Vuslat Doğan Sabancı, chairwoman of Hürriyet newspaper, during a panel at the 25th Crystal Apple Festival of Creativity.
“Hürriyet World represents a composite media entity, and this is definitely a perception. We’re working to represent this perception and to build communication. We’re talking about an evolution that will take years. We have been able to enrich our daily lives by spreading our journalism to satellite business branches,” she said, during the panel, which was moderated by Hürriyet columnist and Vice Chairman of the Doğan Media Group Ertuğrul Özkök.
Hürriyet World is composed of many branches, not just one, she noted.
“A new world has been established. We have created new societies and communities, and communication been made between these channels. Digital technologies are enabling journalism to gain new dimensions,” she said.
Doğan Sabancı stressed that Hürriyet World now reaches 70 percent of Internet users in Turkey.
“The Hürriyet Internet group is ranked among the most visited groups just after Facebook, Microsoft and Twitter. We were not able to predict such a big change a few years ago,” she noted, while adding that the main service and the favorite of the group was still the newspaper.
She also said she visited Silicon Valley in California a couple of months ago.
“We have started a journey, which is really something. We need to offer much more information to our readers,” she noted, adding that the majority of the news circulating in social media still came from conventional media.
“If we can connect social media and digital media to the conventional media more, readers will enjoy a very different, amazing experience,” Doğan Sabancı he said.