German e-commerce giant Limango exiting Turkish market

German e-commerce giant Limango exiting Turkish market

ISTANBUL
Limango, a subsidiary of German-based e-commerce giant Otto GmbH, has notified the market that it was ceasing its operations effective March 30.

The company did not mention any reason for exiting Turkey.

The e-commerce sector has many players in Turkey and the shares of several sites have been shrinking, according to sector professionals. 

In a statement released on the limango.com.tr website, popular e-commerce site Limango said it was halting operations in Turkey as of March 30, 2015.

Germany’s leading private shopping community “for women and young families,” Limango was founded in 2007 as a subsidiary of e-commerce giant Otto GmbH and entered the Turkey market in 2009.

The site operates in Germany, Austria, Poland and the Netherlands and its range of goods included fashion, accessories, shoes, toys, as well as children’s clothes and shoes from “end-of-season” and “second-season” collections.

The announcement on its Turkey site on March 30 assured customers that all current orders would be delivered.

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