Freeloading Instagram stars draw ire of Turkish tourism sector

Freeloading Instagram stars draw ire of Turkish tourism sector

ISTANBUL
Freeloading Instagram stars draw ire of Turkish tourism sector

The head of a Turkish tourism association has blasted on “freeloading” Instagram stars and bloggers.

“Some Instagram stars and bloggers stay in Turkish hotels for free for up to three weeks by promising to promote them. They have begun to abuse their presence on social media,” Cappadocia Touristic Hotel Operators Association chair Yakup Dinler told local media on Sept. 3.

Social media has become “an important reality” and Turkey’s Cappadocia region is particularly “social media friendly” for its breathtaking landscapes and “photogenic” events like hot air ballons, Dinler said.

“However, the tourism sector should be careful about handling social media abusers. They should not give credit to these people,” he added.

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Instagram, social media, Tourism