Dutch TV advert warning of Ukrainian women sparks diplomatic row
From online dispatches
DHA image grabA TV advert broadcasted in the Netherlands which warned women to not let their male partners go to Ukraine for the Euro 2012 has caused a diplomatic row between the two countries.
The commercial urged women not to let their husbands and boyfriends go to Ukraine for the summer's football tournament because of "promiscuous Ukrainian women," The Daily Mail reported on its website.
Scroll down for video.
The advert showed a man typing the letters "ukr..." into a web search engine, which immediately popped up the result "Ukrainian women." The screen is then filled with pictures of scantily dressed models from Ukraine.
The commercial actually promotes a draft beer dispenser made by NLEnergie, which boasts it should be enough to convince men to stay home and watch the games on television.
Ukrainian Ambassador to the Netherlands Olexander Horin said he was "shocked" to see the image of Ukraine portrayed by the advert. "I am asking the company to withdraw the advert immediately," he was quoted as saying. "It is offensive to both the Ukrainians and the Dutch, and sends out the wrong message to people in both countries."
But NLEnergie President Harald Swinkles shrugged off the diplomat’s criticism, saying, "It is just a bit of fun that plays on the clichés," and said Ukraine's reaction had been disproportionate.
He said he did not think that the commercial would stop Dutch fans from traveling to Ukraine to support their national team.