Doyen of modern marketing to come to Istanbul

ISTANBUL

Professor Philip Kotler, the world-renowned management and marketing guru who is identified with marketing, will come to Istanbul on Dec. 4 for the World Marketing Summit (WMS).

Founded seven years ago under the leadership of marketing guru Kotler, the WMS was held in various countries around the world, including Japan, Canada, Bahrain and India. This year’s summit host is the Istanbul Chamber of Commerce (İTO).

The event is considered one of the most prestigious platforms of global marketing professionals. The summit will be held at the Haliç Congress Center. Its theme is “The future of marketing is designed in Istanbul.”

At the summit, the future of marketing will be discussed from A to Z under titles such as “The Role of Neuroscience in Marketing,” “Big Data in Marketing” and “Building the Future of Marketing in Istanbul.”

İTO chair Şekib Avdagiç said the brand was the most important raw material of trade.

“We will exchange views with the international authorities for the planning, marketing and evaluation of the brand. It is exciting that a legendary name in marketing, Philip Kotler, works for the Istanbul brand. The future of marketing will be built in Istanbul while the future of Istanbul will be shaped by marketing,” said Avdagiç.

He said they expected more than 1,000 marketing professionals to attend the event.

“With thousands of years of history, Istanbul hosts a separate world within,” said Kotler, sending a message before the summit.

“At the Istanbul Summit, we will talk about the challenges and opportunities that enterprises face when producing new ideas and increasing branding power. We will discuss new marketing ideas and trends in detail. Our goal, as always, is that companies use marketing in a way that allows more people to create a better world,” he said.

Online application is necessary for registry to the summit through the website ito.org.tr/wms.