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Ice cream consumption grows by a third in 2010

ISTANBUL - Hürriyet Daily News | 6/17/2010 12:00:00 AM |

Ice cream sales in Turkey grew by 29 percent over the first five months of 2010, Turkey's leading ice cream producer Algida says.

Ice cream sales in Turkey grew by 29 percent over the first five months of 2010, Turkey's leading ice cream producer Algida announced Thursday.

The firm, which currently exports ice cream to 13 countries in the Balkans, the Middle East and Central Asia, will add two new export destinations - Tajikistan and the United Arab Emirates - to its network in the near future.

Speaking at a press conference, Özgür Kölükfakı, marketing manager of Algida, Unilever's ice cream manufacturer in Turkey, said the total market volume reached 800 million euros by the end of 2009. Algida is the second largest ice cream producer for multinational parent company Unilever, which currently has 72 percent of the industry’s market share in Turkey. Its factory in Çorlu, in northwestern Turkey, is the sixth-largest ice cream factory in the world and has a production capacity of 200 million liters of ice cream a year.

This year Algida, which entered the Turkish market in 1990 with the opening of the Çorlu factory, is launching 16 new products in order to grow its sales further.

"Despite the growth, ice cream consumption in Turkey is still only one-fifth of the ice cream consumption in the United States," Mustafa Seçkin, board member at Unilever’s food marketing department, said. "On the other hand, ice cream consumption here has grown from 0.3 liters per capita in the 1990s, to the current 2.8 liters per capita. Our goal is to double consumption in the coming five years."

In comparison with its European peers, ice cream consumption in Turkey remains low. Italians are estimated to consume 10.3 liters of ice cream per capita, while in Spain the figure stands at 6.7 liters per capita. In countries of colder climate ice cream consumption is even higher than in Mediterranean Europe - with a surprising 11 liters per capita in Sweden.

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