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Coca-Cola invests in the environment

ISTANBUL – Hürriyet Daily News | 8/18/2009 12:00:00 AM |

Coca-Cola Turkey is investing 5 million Turkish Liras in social and environmental projects through its Value for Life foundation, launched Tuesday.

Coca-Cola Turkey is investing 5 million Turkish Liras in social and environmental projects through its Value for Life foundation, launched Tuesday.

Ahmet Bozer, the president of both Coca-Cola Eurasia and Africa and the new foundation, said the initiative is part of Coca-Cola’s effort to contribute to protecting the environment.

“It has been estimated that global water resources have been reduced by 50 percent since the beginning of the 20th century. Approximately 25 million people have been forced to emigrate because of environmental issues, and this figure is expected to reach 50 million in the next 10 years,” Bozer told reporters. “The foundation is our way to contribute to a solution. The environment is a global issue, one that no state or NGO can work on alone.”

To date, Coca-Cola has supported 46 social and environmental projects in 33 Turkish provinces with an investment of 10 million liras over the past three years. The new foundation is Coca-Cola’s second of its type, after the Africa Foundation. The company is also planning to start a foundation focusing on social and environmental projects in India.

Bozer said Turkey currently plays a key role among the 90 markets where Coca-Cola has a presence. “Turkey has the second biggest business volume within the Eurasia and Africa group, and the twelfth biggest globally,” he said. “As such, Turkey has an important role to play.”

The president of Coca-Cola Turkey, Galya Frayman Molinas, said the foundation aims to be the leading group involved in environmental projects in the country and hopes to help strengthen cooperation between the public sector and non-governmental organizations. “Our main focus will be on the environment, as half of Turkey’s wetlands have been lost in the past 40 years,” Molinas said.

Coca-Cola’s previous environmental projects include cooperation with the World Wildlife Foundation on southern Turkey’s Lake Bafa region, where they introduced a drip-irrigation system that reduces water consumption by 70 percent, with the aim to save 60 millions tons of water annually.

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