Turkish government plans global umbrella brand for high-end goods
Before the end of the first half of this year, Turkey will announce an umbrella brand for the marketing of premium Turkish products in the international arena, the country’s agriculture and forestry minister said.
He said the framework for the products to be sold under the new brand will be announced together with the brand name.
Turkey, the world’s largest hazelnut exporter, last season (September 2017 to August 2018) earned $1.78 billion with nearly 287,000 tons of hazelnut exports.
He also said Turkey will soon unveil its national agricultural plan for the next quarter-century and beyond.
“Turkey’s agriculture roadmap for the next 25-30 years is being prepared,” Bekir Pakdemirli told the 8th Uludağ Economy Summit in Bursa, northwestern Turkey.
He added that the National Unity in Agriculture plan would be unveiled in April or May.
“We also want to set a forestry target for the year of 2123 [Turkey’s bicentennial], we need to pursue this path,” the minister added.
He said Turkey should always have an economic model based on agriculture.
He also said Turkey will need 50 percent more food within 20-25 years, and the country should create a vision for solving structural problems in agriculture.
“Turkey needs optimization, we can increase our agricultural production fourfold,” he urged.
Cooperation with Qatar
Turkey has many agricultural cooperation deals with foreign countries, including Sudan, Somalia, and Germany.
He said Qatar’s agricultural needs were also discussed during the visit.
“We addressed how Qatar can be sustainable,” Pakdemirli said.
“Turkey has much more to give from its greenhouse to Qatar than the West does,” Pakdemirli said.
“We’re cheaper and are technically skilled in the greenhouse,” he added.